Keyword Research is the most important aspect of SEO.
Because, your website or blog rank on those keywords with the help of Google, Bing, Yahoo and other major search engines.
We are going to cover the following topics in this step-by-step guide:
- What is Keyword?
- What is Keyword Research?
- Importance & role of keyword research in SEO.
- How to do keyword research.
What is a Keyword?
Keyword in SEO is a particular word or phrase in the content of your blog/website that makes it possible for peoples to find your site easily via search engines.
Keywords are those words that describe your content to peoples and search engines.
When people search for their queries like “best cat food” on Google and other search engines then they show the list of results on the basis of those keywords that people are searching for.
The purpose of the keyword is to describe what the content is all about on your blog/site.
When Google and other search engines crawl your blog/website and at the same time they found accurate keywords on your site content than they start ranking your website in search engine result pages (SERP).
So that your website/blog will be discovered easily by peoples and you’ll get organic traffic on your site.
Some peoples do keyword stuffing in their content and sit back & think that their site will be going to get rank higher.
If the density of keywords in your content is high, then it would be spam according to Google, Bing, Yahoo and other major search engines point of view.
When peoples do keyword stuffing in their content, after analyzing that, Google will start devaluating those websites/blogs that mislead & stuff keywords in their site content.
So, you’ve to put keywords in your content in a natural way, not in a spam way.
What is Keyword Research?
In SEO, Keyword Research is the process of finding, analyzing and utilizing those words or phrases that peoples are used for searching their query or a piece of information on Google and various other major search engines.
Search Engines like Google, Bing, Yahoo, use those keywords to rank your site on search engine result pages (SERP). You’ve to research and put those keywords that are related and relevant to your content so that it’s easier for search engines to understand and index your site accordingly.
Importance & Role of Keyword Research in SEO
Whether you have a professional (business) website or travel/story blog, your aim is to rank well in search engines for getting traffic on your site and also to get qualified leads for your business.
In Digital marketing, keyword research is the first step in search engine optimization (SEO) process for any blog or website. The purpose of keyword research is to find those phrases or words for the content that are people search for and its easier for them to find your site or business on Google, Bing, Yahoo, and other search engines.
You need to search for low competitive keywords that help you to get rank easily on search engine result pages (SERP). Highly competitive keywords take a lot of time to rank on SERP because there is a huge competition between them.
There is no meant for website or blog if it is not searchable by users. If your audience won’t able to find you, the result is that you won’t get any traffic and qualified leads for your business.
That’s why you need to search for low competitive keywords and put those in your content so that you’ll get rank faster.
How to Do Keyword Research for SEO
Make a list of Topics According to Your Niche:
In this first step, prepare a list of topics that you want to write or include in your blog/website. Later, you’ll need to research for low competitive keywords for those topics because Low competitive keywords allow your site to rank faster as compared to highly competitive keywords.
Search for Competitor Keywords:
You need to search your competitor keywords of those who rank on top of Google and other search engines.
For keyword research, you all need to do the following things:
- Let’s say, your website/blog is about “technology trends in 2021”.
- For keyword research, you’ll need to type “technology trends in 2021” in Google search.
- Google will show you top pages in search results, click on the first result and copy that URL.
- Paste that URL on SEO tools like moz.com or ubersuggest and click on search.
- You’ll get results & go to the top pages and search for the article in that list i.e. “technology trends in 2021”.
- Click on keyword ideas & view all, after that, you’ll get all the keywords that your competitors rank for.
Use Long-Tail keywords:
For long-tail keyword ideas, you can also search on Google about what peoples are searching for and what are their preferences, etc. Search your query in Google and it will show you up the long-tail keyword results at the bottom.
For instance, I search for the query i.e. “technology trends in 2021”, it shows me a list of long-tail keywords as shown in the image below:
Google’s suggestion also gives you a list of long-tail-keywords. Search your query in google and do not press enter, Google will automatically show you long-tail search terms that you can also use in your article or site content.
For instance, I search for the query as same as above “technology trends in 2021”, and google suggested me popular long-tail terms that peoples are used for searching as shown in the image below:
Now, it’s time to put those keywords in your website or blog content according to your niche that you want to rank for on Google and other major search engines.
You’ve to put 1 or 2 keywords per page so that it will rank better on search engines.
Put those keywords in such a way, so that it looks natural, not spammy. It means, Never do keyword-stuffing in your content because after analyzing and crawling those pages Google & other search engines will start devaluating those sites that do keyword-stuffing in their content. So, avoid stuff keyword in your content and do it in a natural way.
Always Remember… Eliminate highly competitive keywords, search and put those that are low competitive so that your blog or website will get indexed easily and also you get to rank higher on search engines in a short period of time.
Keyword Research is the first and most important aspect of SEO. Because keywords are those phrases that your site ranks for. Now it’s your turn to research for low-competitive keywords and apply the same in your site content to rank #1 on search engines.
Thank you for being here and read this post. If you have any queries, please let me know in the comment section so that I can make this place more better for your learning.
Happy Learning 😊