Digital Marketing And Its Types

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Digital marketing and it types & modules
Digital marketing and its types & modules

What digital marketing is all about?

Digital Marketing is a way of marketing the products and services of organizations via the internet, with the help of various electronic devices or technologies which provide various benefits to both the customers and the organizations.

In simple terms…

Basically, Digital marketing means to advertise those products and services that are provided by businesses with the help of various digital channels such as Social media, mobile applications, websites, blogs, online ads, affiliate marketing, emails, and various other channels.

Digital marketing channels help businesses to directly sell their products to their customers without any intermediaries which help customers to get those products & services at low prices without any extra charges.

In today’s days, Digital marketing has a great contribution to easing people’s life. The customers can buy products & services by sitting at home in just a single click with the help of digital medium according to their choice and needs.

Businesses use various digital channels such as Social media, search engines, emails, and websites, etc, to engage with their existing customers and connect with new customers.

With the help of digital platforms, the customers can buy products and use services online on the basis of reviews that are given by those users who have already use that particular product earlier. Those users write their experience about those products and services that they have already buy which helps other buyers to determine whether they have to go for that product or not.

Companies like Amazon, Flipkart, and other E-commerce companies showcase a bunch of products on their website and customers can choose any of its products according to their requirements.

For instance – If a customer is looking up for a laptop bag on those E-commerce websites, he will find a wide range of bags in terms of colors, design, sizes, shape, etc. So that he will buy any bag according to their need and choice.

Digital Marketing is profitable for any kind of business if it is a new startup or an old one. Let me tell you how.

In the initial stage of newly startup, a business may face many hurdles in terms of building up their business as a brand, getting more leads, drive more traffic to their websites, etc, then here digital marketing assists them to reach huge audience, drive more traffic on their websites and getting more leads and engage with their users which ultimately helps businesses to grow faster and increase their sales with the help of digital medium.

Types and Modules of Digital Marketing

Digital Marketing plays a very important role for businesses to reach their customers conveniently and effectively. For the success of a business, an organization must need to connect new audiences and engage with their existing audience by using various digital marketing modules.

There are various types & modules of digital marketing which should be considered to get qualified leads and the success of an organization which is mentioned below:

  • Social Media Marketing (SMM)
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Affiliate Marketing
  • Online Marketing
  • Email Marketing
  • Content Marketing
  • Pay-per-click Advertising (PPC)
  • Mobile Marketing
  • Television Advertising
  • Influencer Marketing
  • Visual Marketing

Social Media Marketing (SMM)

Social media marketing is a way of promoting & marketing the organization’s products or services with the help of various social media platforms, websites, and blogs which ultimately support businesses to grow faster.

Social media allows organizations to engage with their users on various platforms to determine what are their needs & what they want then they Provide those goods and services that are demanded by their customers and also fulfill their needs.

Social Media Marketing platforms include – Twitter, Facebook, Quora, LinkedIn, You-tube, Instagram, Whatsapp, Pinterest, Google+ and much more. With the help of these platforms, the organizations connect with their users and understand their problems. Based on those queries the businesses provide a solution to their problems effectively which helps businesses to get more qualified leads and also helps them to form a better relationship with their customers.

Search Engine Optimization (SEO)

Search Engine Optimization is a process that is used to rank a website or a blog on search engines and also boosts its position high on search engine result pages i.e. SERPs on different search engines like Google, Bing, Yahoo, Yandex, and various others.

SEO ultimately helps in boosting up traffic on websites and blogs by increasing its visibility on various search engines. The traffic that comes with the help of SEO is known as an Organic search, in which search engines show results on the top of pages and users click on those blogs and websites which is known to be an organic search.

Search Engine Optimization (SEO) includes two major methods that are as follows:

  • On-Page SEO
  • Off-Page SEO

On-page SEO is a process of optimizing a web page that allows it to rank higher on search engines and boost up traffic on a website or a blog. On-page SEO includes – Internal link building, meta-tags, title tags, URL structure, body tags, keywords density, page title, meta-description, etc.

Off-page SEO: The objective of Off-page SEO is to improve the ranking of websites, blogs, etc, based on the quality of links that are coming to the website. Off-page SEO can be done outside the webpages by Social-sharing, Social bookmarking, Guest blogging, Content marketing, etc. which ultimately increase traffic and ranks higher on Search Engine Result Pages (SERPs).

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is a way of marketing which helps websites & blogs to increase its visibility on search engine result pages (SERPs) which in turn it boosts up maximum traffic on the website and gets qualified leads which assist businesses to grow faster and also reach new customers effectively.

This type of marketing includes ads on search engines that will be a Paid-ad, Pay-Per-Clicks (PPC), etc. which aims to get maximum traffic and helps businesses to increase its visibility through the internet & make businesses as a successful brand.

Affiliate Marketing

Affiliate marketing is a marketing in which an author or a writer promotes the products of an E-commerce company on their blogs and websites for which they earn commission on successful selling of that product.

For instance- If you visited on E-commerce websites like Amazon, Flipkart or any other e-commerce website and then you want to promote any of the product according to your interest from that website then you have to join an affiliate program on that E-commerce website, after that you can select any of the product and you will get an affiliate link from that website, then you can write an article about that product and also mention that affiliate link on your blog post or website.

When users visited on your blog or website and they buy those Products by clicking on that affiliate link then you can get a commission for that successful selling of that product which you have recommended.

Remember, Commission would be Vary from Product to Product. It depends on what product you are promoting.

Online Marketing

Online marketing is also known as Internet Marketing. Online marketing is a method of promoting goods and services on the internet which helps businesses to grow faster and reach maximum audiences.

Online marketing can be done by putting ads on the internet which attract the attention of internet user. The methods of online marketing include- Display advertisement on the internet, Google Adwords, Social media ads, Email marketing, SEO, SMM and Content marketing, etc.

Internet marketing aims to achieve the maximum interest of peoples and helps businesses to convert those peoples into potential customers and provide those goods & services that they need.

Email Marketing

Email marketing is that form of marketing in which the digital marketer sends promotional emails to a group of peoples to spread awareness about those products and services that he or she is providing.

Email marketing helps businesses to promote/advertise their products and services by designing a promotional email and send that email to a group of potential and current customers which ultimately helps their businesses to grow faster and improve visibility of its businesses among the peoples. Email marketing support businesses to build a strong relationship with its customers which makes it’s business a successful brand.

This type of marketing can also be used to get customers to feedback about those goods and services that they purchase already. So that it helps the organization to understand what improvements are needed to bring for better customer experience. This marketing is not only used to promote goods & services but it can also be used to promote websites and blogs to get maximum traffic and also get more qualified leads.

Content Marketing

Content marketing is an act of marketing in which you can create, publish and distribute informative content that provides useful information to readers.

If the users find the content to be informative and engaging then it helps your businesses to get much attraction of potential and the new users. The objective of content marketing is as follows:

  • Increase brand awareness in the market.
  • Increase sales.
  • Get qualified leads digitally.

Content marketing allows businesses to attract the maximum interests of peoples and convert them into existing customers. The marketer and the authors need to create content by keeping in mind the following things:

  • What the user wants to read.
  • What type of content to be published to grab the attention of the users.
  • Latest trends.
  • Valuable information.

Marketers and the Authors can create content to share their thoughts and details about those products & services that they offer which helps them to increase their sales and spread awareness about their brand digitally in the market.

Pay-Per-Click Advertising (PPC)

Pay-per-click advertising (PPC) is an online advertisement service in which an advertiser has to pay each time whenever a user clicks on the ads that are advertised by them on various search engines. PPC helps businesses to spread awareness about their brand among the users on the internet which accelerates their sales and helps businesses to grow and expand.

Pay-per-click (PPC) can be calculated by the following formula:

Pay-Per-Click (PPC) = Advertising Cost / Ads Clicked

Mobile Marketing

Mobile marketing is a way of promoting products and services via mobile devices i.e. cell phones, tablets, smartphones, window phones, etc. Mobile marketing allows businesses to connect with their customers on a continuous basis and also assist marketers to provide every single update about their products and services to customers that they are offering.

This type of marketing can be done through SMS alerts, in-app-notifications, mobile websites & blogs, MMS multimedia, mobile videos, etc. The objective of mobile marketing is to attract the attention of existing & the new customers and aware them of every new update and launches of products and services.

Television Advertising

Television Advertising is a form of advertising in which the organizations pay an amount to advertising agencies to advertise their products and services on Television/T.V. The aim of television advertising is to reach a huge amount of audiences and aware them about those products or services that are launched by the organizations in the market.

This advertising strategy gives directions to the businesses to grab the attention of new audiences and also assists in making a trustful relationship with them which ultimately increases the sales of those businesses.

Influencer Marketing

In today’s days of the world, social media become so popular rapidly. It has opened new doors for businesses to promote their products and services online. In influencer marketing, the influencer is not related to celebrity but he or she is the one who becomes so popular in the world of social media and that person has a huge number of followers on social media.

These days, Organisations hire those influencers to promote their products & services because they think that, the influencers have a great impact on its users and they convey a message in such a way that grabs the huge attention and covers the maximum interest of people’s online which ultimately increase the sales of the organization.

Visual Marketing

Visual marketing is an art of marketing in which photos, videos, gifs, infographics, motion graphics are used to attract the attention of customers and it helps businesses to engage with its existing and the new customers effectively. Visual content has a great impact on users because users get fun and also it attracts huge audiences and motivates them to buy those goods and services.


Digital marketing play’s a very important role for both organizations and customers. Organizations can easily sell their products and services directly to their customers without any extra intermediate charges. Digital marketing contributes to ease people’s lives in which customers can buy any commodity according to their needs in just one click by sitting at home. This type of marketing helps businesses to grow faster by advertising their products and services online at a very low cost.

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